"I'm not really connected to that."
That simplicity in the hardware has not always been matched in the software, which since the rise of iOS - the operating system for iPad, iPhone and iPod touch - has been marked by something known as skeuomorphism, a tendency for new designs to retain ornamental features of the old design. Thus the calendar in Apple's Macs and on iOS has fake leather texture and even fake stitching.
When I mention the fake stitching, Ive offers a wince but it's a gesture of sympathy rather than a suggestion that he dislikes such things. At least, that's how I read it. He refuses to be drawn on the matter, offering a diplomatic reply: "My focus is very much working with the other teams on the product ideas and then developing the hardware and so that's our focus and that's our responsibility. In terms of those elements you're talking about, I'm not really connected to that."
I'd deny any responsibility even if I was.