Dane. Designer.

Old Blog

On SmartGlass

Microsoft announced SmartGlass at their E3 press conference yesterday — an overall tiring onslaught of sports and war and more sports — which is supposedly "a companion that pulls me deeper into the experience".

I don't know in what kind of reality dividing your attention between a gripping drama and a needless flashy map is pulling you deeper into an experience, but that's where Microsoft is buying its cool-aid. There may very well be great uses for SmartGlass, but that isn't one.

Your scientists were so preoccupied with whether they could that they didn’t stop to think if they should.
— Dr. Ian Malcolm

And don't get me started on browsing the web on the TV, through your tablet...

Think McFly. Think.

Michael Heilemann