Well into my twenties, there was nothing I wanted more than to somehow work on the kinds of movies I had grown up with, and which I love to this day. And aside from perhaps Apple (which may finally be outgrowing it's underdog appeal somewhat) which other companies have had the same kind of mythic quality as Lucasfilm and its subsidiaries? Pixar for sure, but then that came out of Lucasfilm, and who knows if Jobs would have been able to return to Apple if he hadn't taken Pixar on to great success after he bought it from Lucas?
Lucas is most known as a myth-maker in terms of his role as a creator of Star Wars and Indiana Jones, but it's remarkable how well he managed to position not just his films, or himself, but also his companies in a way that made them seem like places Willy Wonka himself would be envious of. I love the franchises and the 'fantastic cinema' Lucas and his peers brought to the forefront back in the 70s and 80s, but I have an equal love for those companies and the work they did back then. Work which often outshined the films in which it was featured by a mile.
All of this is a long way of saying that the single best book out there on this subject (no, seriously), Michael Rubin's Droidmaker, is finally out for Kindle (and coming for ePub), and if you haven't already picked it up, you should run on over and pick it up now, cancel your evening's appointments, and find your favorite reading spot for a history of the digital age in entertainment.