Wake Up and Ship!

Not to start that whole thing again, but where Apple has had a knack for bringing progressive products to the consumer market, Microsoft has always had a knack for creating videos about the kinds of products it would like to be able to bring to market… but never does.

The latest is the Productivity Future Vision from the Office division, which like all their videos, looks great (and probably would interact horrible in a real-world scenario):

I suspect these videos are made not only by outside agencies (if you know different, let me know), but entirely by graphic designers who dream about interaction design, but never had to realize their ideas in the real world.

It’s a bit like having a great print-only designer design a website; it looks great, until it has to actually live inside a browser.

Dreams are for sleeping; it’s time to wake up.

Real artists ship.