Tom DeSanto, the producer of Transformers, X-Men and X2 (paradoxically) says:
“The studios are so dependent on pre-existing brands, they’re not allowing anything new into the pipeline,” he said. “They want to know what was the video game or what was the comic book. It’s shortsighted. But what’s being missed is the next generation of new stuff. Because nostalgia is creative death.” #
The success of the mediocrity-fest that is Live Free or Die Hard/Die Hard 4.0 only strengthens this strategy with the studios.