Est. 1994

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Increasingly dated

Norman Foster on Simplicity

From an interview series by Louisiana, a museum of modern art north of Copenhagen which I highly recommend anyone visiting the city take the time to visit, in which Norman Foster talks broadly about his career.

He of course had me when he spoke of learning from Scandinavia about how to marry the modern with the warm and domestic for Maggie's Cancer Center. But more specifically he expands on simplicity.

I am increasingly searching for succinct encapsulations of ideas; guidance in a way for framing my own values, experience and work as a designer, which is what brought me to this video, called Striving for Simplicity. One such encapsulation:

"A search for legibility. A search for a simple analog experience in a digital world."

And on the process of achieving simplicity, elegance, and beauty.

I can write you a letter. I can write you an essay, but to write you a poem, that's a complicated matter.

The video has chapters if you're looking to skip around a bit.

And of course I'd be remiss if I didn't also include this videos of the man himself putting the finishing touches on a drawing of Apple Park.

Michael Heilemann